Creative Monday by Triple City – The Mom Test

“Creative Monday” an initiative from Triple City, which discusses creative ideas and projects in the field of Entrepreneurship and Innovation. During the opening of the “Creative Monday”, Triple City organized a meeting in the form of an open discussion about the book “The Mom Test”. Participants in this meeting were lecturers and guests from Barleti University.

The Mom Test book refers on “How to talk to costumers and learn if your business is a good idea when everyone is lying to you”. A practical book with innovative ideas about costumers approaches nowadays. Triple City, with the activity of “Creative Monday” brought an innovation regarding the approach of the organization of activities in the concept “think out of the box”.